The Rihanna for River Island debut during London Fashion Week, and in spirit of LFW the campaign for R for R has been launched. The pieces from the campaign speaks volumes, the line is very parallel to Rihanna personal style and the campaign itself is very "Bad Ass" and "Unapologetic"-Pun intended.
When celebrities launch collaborations the pieces tends to be very stiff and non reflective of the person themselves, which is very far from the case when it comes to this collabo.
HEAD TO RIVER ISLAND ON MARCH 5TH FOR THE FIRST GRABS ON THIS WONDERFUL COLLABORATION!!!